By Eunice Nnachi, Yenagoa
Nigerian Content Development Monitoring Board (NCDMB), has urged media stakeholders to interrogate its activities, strategically evaluate and disseminate the board activities.
The General Manager, Corporate Communications and Zonal Cordination, NCMDB, Barr. Esueme Dan Kikile, stated this at the Nigerian Content Capacity Building Workshop for Media Stakeholders for Bayelsa/Rivers state in Port Harcourt, Rivers State.
Speaking on the theme: “the Role of the Media in Sustaining Nigerian Content Legacies”, Barr.i Kikile noted that the workshop is geared towards empowering media practitioners with the adequate knowledge in disseminating local content policies and evaluate its performance using the fundamentals of media strategy and corporate storytelling techniques.
He said, “The idea behind this media workshop which is the 5th or 6th of the series that we have held is simply in two folds; one is for us to have this interface with the media and use the opportunity to evaluate where we are in terms of Nigerian content performance and also what our publics which includes the media, stakeholders, community people and their perception of NCDMB performance.
“The second objective is for us to use it to develop knowledge for media practitioners. At every point in time, we choose very specific leaders in communication, leaders in the media, leaders in other areas of practice including, in one instance, a very senior legal practitioner to speak to journalists on the ethics of their profession and how those things converge to helping in the reporting of Nigerian content.”
A Communication Consultant and Executive Director, Institute of Communication and Corporate Studies, Lagos, Dr. Austin Tam-George, in his presentation, noted that media strategy in the contest of the NCDMB is the ability to develop and sustain the relationship in a long term with the media community.
Tam-George added that the NCDMB is a government institution that regulates other oil companies and serves the people in the specific sector of oil and gas.
He urged the media practitioners to leverage on the symbiotic relationship between the board, and create a narrative of efficiency using corporate story telling to project activities of the board.