NNO hits multi-million Naira sponsorship deals


By Adeolu Johnson

If words making the rounds are true, the Nationwide League One (NLO) is set to seal its biggest sponsorship deals worth multi-million naira and also announce partnership with two foreign service providers.

The sponsorship deals which will run for four (4) years, is record-breaking and a breakthrough for grassroot football development in Nigeria.

According to NLO insiders, the Chairman and former Deputy Governor of Nasarawa State His Excellency Silas Agara, is having discussions with some companies.

We gathered that several brands that have shown interest in the NLO in the last few months, as we want the NLO to grow to become a global phenomenon as the most successful grassroots football league across Africa, as challenged by NFF President, Alh. Ibrahim Musa Gusau.

The major partner according to our source is a lottery company licensed by the Nigeria Lottery Commission and it will be the NLO Title Sponsors and will agreed on a four year sponsorship deal.

The company will be unveiled on Thursday March 14, 2024 and 24 hours later, precisely Friday March 15, the NLO will unveil four of its prospective partners.

One of them is a service provider- a Croatian based sports tracking platform with over 25 million active monthly users worldwide. This is very good for our clubs. They have also mandated the NLO to assist them in bringing on board other leagues in Nigeria.

No monetary value involved, but on share benefits on developing our league, and we have agreed to work with them.

However, there is another IT firm that has accepted to develop websites for all the NLO clubs, they will as well open social media channels for all the clubs as well.