LG has announced to their consumers that those interested in upgrading their TVs products can do so even when the showroom is off-limits, adding that it will be possible with the use of Virtual reality VR and Augmented reality AR.

 General Manager, home entertainment, TV division, LG Electronics West Africa Operations, Mr. Mike Ahn, made this known during a virtual meeting with stakeholders recently.

 According to him, “Life is about more than having the latest technology, rather, it’s about the experiences technology creates that impact our lives. At LG Electronics, we are committed to delivering electronics through top-of-the-line home entertainment”.

Ahn said, augmented reality AR, virtual reality VR, and other extended reality technologies have been around for quite some time but are fast becoming commonplace in everything from entertainment and online commerce to people.

“LG is going big on AR and VR to change how customers interact with their products. There are two new solutions from LG, each using one aspect of AR and VR” he added.

Suggesting the solutions he said above, “LG Virtual Studio, allows customers to scan in their own room using their phone and place 360-degree rotatable renders of each model of LG’s Audio Visual products in the room to see how they would look and how much room they would take up.

“The LG TV Simulator uses LG designed default rooms to place their Audio Visual solutions within for users to experience. The simulator offers three living room sizes for customers to choose from, six interior styles, and every TV screen size and mount option from LG’s TV range including OLED, NanoCell, UHD, and FHD”.

He added that the steady growth of social apps, for instance, has extended the reach of AR with features like selfie filters on Snapchat, Instagram, and TikTok.


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