High-profile Nollywood celebrities, producers, directors, actresses, and actors have teamed up to stop producing movies that promote tobacco intake in Nigeria due to its effect on children.
This was contained in a statement made available to journalists by Ms. Esther Aghotor the Creative Director #SmokeFreeNollywood.
According to the statement, the celebrities joined forces with the #SmokeFreeNollywood campaign backed by Washington DC-based Campaign for Tobacco-Free Kids in collaboration with public strategy firm, Gatefield, in celebration of the World No Tobacco Day 2021.
Celebrities involved in the campaign include; Omotola Jalade Ekeinde, Dakore Egbuson-Akande, Osas Ighodaro, Anto Lecky of Big Brother Africa.
Also, Meg Otanwa, Michelle Dede, Kayode Kasum, Daniel Effiong, Linda Ejiofor, Kiki Omeili , and Imoh Emmanuel Chimezie and others.
The statement further showed that according to the World Health Organisation, 370,000 children in Nigeria smoke daily.
Also, research shows that a significant percentage of current adult smokers were influenced by movies as the celebrities took responsibility and pledged to make amends.
“37% of these smokers started smoking as children due to the influence of movies that are created,” the statement reads.
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